Shift your identity to achieve lasting change and become the woman who follows through.
Normalize imperfection, reduce guilt, and celebrate self-awareness to build consistency over perfection.
Shed the information overload by learning the why behind core skills like Macro Literacy and strength training, which significantly reduces your mental burden.
The All-or-Nothing Trap: Why Perfection Guarantees the Cycle of Shame and Self-Doubt.
If you’re reading this, you are likely exhausted from constantly starting over. You believe that success requires perfection, not consistency, which fuels the crippling all-or-nothing mindset: if you slip up once, you fail entirely. The truth is, you are not broken, and you do not lack discipline. The problem isn't you; it's the toxic systems that force you to rely on willpower instead of teaching you the necessary skills. You are stuck in a cycle of shame, guilt, and self-doubt because you are left frozen in confusion.
Take back control with our proven system.
This is your pathway to gaining self-trust and becoming the woman who finally feels clear, confident, and completely in control of her health
Meet Your Guide: Coach Des
Hey, I’m Des - and I’m so glad you’re here. I am the creator of the Shed & Shine System and was named one of Atlantic Canada’s Top 30 Under 30 for my psychology based fat loss system. But more importantly, I’ve been where you are: stuck in the frustrating cycle of diets, feeling like nothing seemed to stick, and wondering why you constantly have to start over. My path to becoming a coach required resilience, grit, and real-life strategy. I navigated challenges like Lupus, PCOS, chronic illness, and being a single mom while losing 100 pounds. I learned that you are not broken; the problem isn't you- it’s the rigid system. That’s why I created Shed & Shine: a behaviour change program disguised as fat loss. We ditch the quick fixes and teach you the exact strategy and skill-building required to build real, lasting change. We focus on Consistency Over Perfection so you can stop starting over and finally become the woman who follows through—confident, capable, and proud.
What People Are Saying
Discover how Shed & Shine is helping women break free from the all-or-nothing mindset and achieve consistency in their health journey.
I was trapped in the crippling all-or-nothing mindset. If I had one slip-up I would quit, leaving me exhausted from constantly starting over. Deserea taught me Consistency Over Perfection and how to 'bounce back fast'. I lost 55 pounds, but the biggest win is the self-trust I gained. I finally feel capable and in control."
Las Vegas,V
I lost 45 pounds, but the biggest victory is the self-trust I gained. I feel clear, confident, and completely in control of my health. I am finally the woman who follows through. Now, I’m actively modeling a healthy, balanced lifestyle for my kids without the guilt or extremes. I stopped starting over. This system just clicks for life."
Busy mom of 4!
Ready to Transform Your Health?
Get your free download now and start your journey to Consistency Over Perfection. Take the first step towards becoming the woman who follows through.
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